If you are the type of person that can combine your artistic skills with your writing abilities, then the job of a graphic designer may be the position that is most suitable for you. To be effective, a graphic designer must be able to reach out and convey the proper message to the intended recipient, be it the reader or the end-consumer. He is able to achieve this by the use of text blending with visual art. The final image projected must contain the precise message, otherwise all the efforts of the graphic designer will be for naught. The jobs of a graphic designer can also refer to that of web designers, photo editors, layout artists, illustrators and image manipulators, among many other titles.
Graphic design is quite an essential tool for people who are involved into marketing and advertising. To further emphasize this point, you only have to look around you to see that the presence of graphic design is everywhere - from the logo in the pen you are using to the images being displayed on your computer screen. For as long as there exists goods and services that are being offered to the consuming public, there will be a need for graphic designers. Graphic designers are responsible for creating the image that appeals to the consumers.
The job of a graphic designer requires that your creative juices are continually churning out new ideas and concepts. However, though the creative aspect of the work will depend largely on you, discussing the product or service with your client is equally important. You necessarily will need the requirements of your customer before coming up with your graphic design be it a logo, a brochure, a pamphlet, among others. The approval of said client is likewise needed before finalizing the design. The graphic designer has the luxury of choosing whether he wants to keep a full time job or go part time or do freelance work. The latter option presents more flexibility although the advantage of having a regular job provides you with a steady stream of income.
As a graphic designer, keep in mind that there are media forms, which you can tap to work on or even specialize. These are print, film and electronic. The final decision on what path to take is in your hands since the opportunities in any of these fields are unlimited. If you prefer making newspaper or magazine layouts then you may choose to concentrate on print materials. If you are a film enthusiast, you might want to show your creative side in preparing the credits that appear before and after a movie or a show. With the advent of the computer age as well as globalization, the computer has become an integral part of society today. Marketing techniques are no longer limited in the real world but has penetrated the virtual world as well. Nowadays, companies, whether small, medium or big-sized companies, want to establish and maintain their respective web sites in order to widen their advertising spectrum. Hence, the demand for graphic designers is expected to continue to be on the rise.
By: Michael Russell