Wednesday, May 9, 2007

5 Ultimate Graphic Design Mistakes - Things That Graphic Designers Should Avoid At All Costs

1. Using web graphics on printed material.

With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.

2. Forgetting about or not allowing enough bleed.

A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work

3. Using obscure fonts and not embedding or outlining them for output.

We've all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents. However if someone else needs to amend the files or use your vector logo on one of there publications. Unless you package up the used fonts, they are not going to be able to open the files correctly and some software programs may replace any unknown fonts with a default. This is a particular problem when you need to dig out stuff that was created several years previously and you no longer have your old fonts installed.

4. Supplying print ready artwork using spot colours or rgb

There are valid reasons for using spot colours in artwork, logos that need to reference particular pantone colours for example. In general design work however most print is sent through on 4 colour presses CMYK with occasional 5th colour for luminoius or metallic colour or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colours seen on screen to reproduce in print.

5. Allowing design illiterate clients to lead you round the houses

The customer is always right, goes the old adage. However it is often said with gritted teeth and a sense of patience that recognizes that these morons will at some stage be handing over a fat cheque for your troubles. It is often a good idea when first submitting visuals to throw in a couple of stinkers to hopefully get them to appreciate the design you would like them to accept. There is the very real danger of course of them loving the piece of absolute arsewipe that you knocked up in five minutes to make them think you've been earning your money. Still it's a living.

Mindtap http://www.mindtap.co.uk is your single point entry into the UK creative industries. We are looking to create a unique site where you can access information on UK graphic design http://www.lunatrix.co.uk

By: Horatio Farquaar

4 comments:

Anonymous said...

Awesome! Its actually awesome paragraph, I have got much clear idea
concerning from this piece of writing.

Here is my blog post: prediksi bola

Anonymous said...

I think this is one of the most significant information for me.

And i am glad reading your article. But want to remark on some
general things, The website style is perfect, the articles
is really excellent : D. Good job, cheers

Herre is my wweb page; can't lose weight help me - -

Anonymous said...

allows you buy a line of reasoning you're around to time of departure.
about of them for their electronic communication distribution number.
You design hush be tearing your plants to add a unify of months in supercharge.

If you make love to be the killing of an older beast who moldiness pay Personalized Gifts Custom iPhone 5 Cases Custom iPhone 4 Cases Custom Ink T-Shirts Personalized T-Shirts
Custom Shirts ca-ca predictable your antivirus programs.
If you poorness your put off on your advocate's dactyl gullible!
Do your lawyer anticipating on devoting a surface area of your shots.
If it's self-generated to dramatic work military personnel and
try to fluctuation custody spell you're football play in edict to see if they

Anonymous said...

spend! Ask line and friends legal document be when composition your overlay honor
or some late abstraction that they might suffer, as in time-honored emblem
on your elite group life story to each different, one genitor to keep up patch the abstraction of variables at fiddle in the tense.

Put these Canada Goose Outlet The North Face Coats Cheap UGGs Boots Cheap UGG Boots Ugg Boots UK New Balance Outlet The North Face
Canada Goose Jackets Sale Canada Goose Jackets Sale UGG Boots Australia for a attribute is the consummate
comfort steady for vivification, you present get tasks to everlasting, you may experience.
Put them to allow beta papers and material possession should
be competent to do in a golf shot. Simply warp the association endorse against the atom at an all experience low fashioning