If you are looking to expand your business, an ecommerce store can be a very good investment. However, just building a website alone will not attract the customers you desire. In order for your site to be effective, it needs to be designed properly. One of the most important factors related to ecommerce design is search engine optimization. For your website to be noticed by potential customers, they have to actually be able to locate it online. The majority of people today use search engines when seeking information. For any given search term, you are likely to get several results. However, most people do not browse beyond the first three pages of search results. If they cannot locate your site via the search engines, you cannot increase your sales and clientele. Having a high ranking among the search engines should be a top priority for ecommerce design.
An important point related to ecommerce design is to honestly describe your product or service. For example, if you are selling the popular weight loss product called Hoodia, you want to be very clear when marketing it online. Be sure to include weight loss product or appetite suppressant in your description. You do not want to describe it as a natural way to improve your health. Customers reading this description may feel deceived or even upset if they click on your site and discover you are selling a weight loss product. The best advice is to always be honest and upfront about what you are marketing. By gaining customers trust first, they are more likely to purchase your products.
While ecommerce design will most likely require the use of specific keywords to market your product, this technique alone will not draw tons of traffic to your website. Today the search engine spiders are much more efficient in detecting actual content from keyword stuffed pages or articles. In order to achieve and maintain a good ranking among all of the major search engines, your site needs to include quality content that is well written. Most people browsing the Internet are looking for information. If your site cannot provide answers to the questions they are seeking, they will look elsewhere.
Be sure to provide sufficient information regarding the product or service you are selling. Try to think about what questions potential customers might have about your product or service. It is a good idea to include a FAQ section within your ecommerce site. On this page you can list answer to the most frequently asked questions about your product. Be sure to include a way for customers to contact you if they have further questions. It is a good idea to have more than one method of contact. The more information you provide regarding your company such as physical address, email, and phone number, the more likely customers are to feel comfortable in placing an order with you.
Another good ecommerce design technique is to actively sell your product. If you have an item to sell, be upfront and forward about it. Let customers know the benefits of your product and why it is superior to other similar products available. Your website should include an easy to locate buy now or order now button. If customers cannot easily find how to purchase your product they are not likely to spend a lot of time searching for this information. If they become frustrated and look elsewhere, you have just lost a potential customer.
If you are somewhat familiar with ecommerce design, you have probably heard the popular phrase “content is king” before. What this means is that in order to attract customers to your website and rank high with the major search engines, you need to have quality written content. However, having quality content is only the first step. The number of pages your ecommerce site contains will also greatly affect the amount of visitors to your site. In general the more pages you have, the more likely you are to receive a high amount of traffic on a daily basis.
An important tip to remember when writing content for your site is that the information must be both useful and unique. There are many online sites that allow you to download content articles for free but these articles most likely are being used at a number of other sites online. If your content is identical to that on another site, the search engines are not likely to rate your site too favorably. You should either take the time to write unique content of your own or hire a freelance writer to do the job for you. If you decide to hire someone else to write your content, make sure you have full rights to all of the articles that you purchase.
Mark is a webmaster with Discount Domains a leading Budget Web Design house. This article is free to republish provided a working hyperlink remains to our site.
By: Mark Lawson