Saturday, March 17, 2007

Ebook Cover Design - How To Choose The Right Ecover Graphic Designer

Choosing a virtual 3D cover and sales page designer for your new ebook or infoproduct can be a very daunting task because you may not know what to look and ask for.There are many ecover designers on the internet but the following guidelines will help you narrow down which cover designer to choose.

First impressions. They say charity begins at home. What does the virtual cover designer's own website graphics look like?If their website and graphics does not grab your eyeballs, will they really be able to design an ecover or minisite that will convert a lot of sales for you? People can make up their mind about a website in two seconds. If the graphics of the site conveys the wrong message, then the visitor won't waste time on your website. They will run and look for a website that has what they are looking for.

Portfolio. A portfolio of their cover design work is absolutely essential so w that you will have an idea what they can do. By carefully looking at their other work, you can evaluate their design style. That is,whether the color, look and feel of the web graphics is striking and memorable.If they have designed website graphics targeted at children and the predominant colours are dark and dull and not playful, then they may not have the knack for designing for a niche market by putting themselves in the shoes of the prospect or customer.

Qualifications and training. Learning ho to use a software is different from actually going through formal training and learning the principles and fundamentals of design.Graphic design is a discipline with basic and established principles on the effectiveness of any communication medium.A good design should have the ability to make your prospects sit up and take notice as well as tell them what they want to hear.Having superb software skills does not automatically mean that the designer has an ability to successfully transform your brand.

Business skills. A good virtual cover designer should have the ability to thoroughly find out all about your product or service, investigate competitors in your field and be able to come up with a design that accurately sums up what your infoproduct. The design should tell the prospect what the product is all about in an aesthetically pleasing way.

Design Format- A professional virtual 3D cover and sales page designer should be able to give you low and high resolution versions of your design so that you can use them to market your product both online and offline. The normal resolution ( degree of sharpness ) for web images is 72dpi and the one for print is normally 300dpi. If you use the web version for print, the images will be fuzzy and will not have the right impact like a crystal clearimage usually does. Fuzzy pictures in marketing materials also screams 'unprofessional'. This is why you need to ask the ecover designer upfront what graphic formats and sizes you will get the virtual covers in.

Professional conduct and service. Since the nature of the work involves you working hand in hand with the ecover graphic designer, You need a designer that you can relate with. The Cover designer should also give you at least two different drafts to choose from so that you can decide, with the designer's help, which theme to follow. The designer should also tell you upfront how long it should take them to complete your ecover or marketing graphics.

Price. This is another important aspect to think about. The price is essential but the fact that a designer charges a high or low price does not necessarily mean that they will deliver on the quality of the work. By comparing other cover designer's prices, you can roughly determine the going rates and then decide if they want to pay the price the designer is offering.

Even though most virtual cover orders are fulfilled online by email, It is not unusual for the customer toprefer to speak to the graphic designer on the phone or chat by instant messenger. Good design should easily be adapted into different mediums. If the Graphic designer cannot do the work, they will usually tell you. Make sure you ask the designer to explain any unfamiliar terms or words that come up during the design work.

Yvonne Tagbo, Information Product Designer, helps small business owners create design solutions that attract a favourable response from both existing and potential customers. A fully qualified design consultant and a true creative at heart, she designs virtual 3D covers,sales page themes, mini sites, ebook page layouts and marketing graphics at Yvonne for a free branding or design consultation HERE

By: YVonne Tagbo

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